Speculations about the Ford EcoSport continue to dominate the web. Autocar India has pointed out that Ford is heavily localizing components in the car to bring down the EcoSport base variant price to as low as in the region of Rs. 5 Lakhs.
At a price like that, expect the already in demand EcoSport to sell without so much as a sales pitch. Of course, while the base variant will be priced so low, expect the gap between that variant and the higher end variants to be substantial.
Let’s just hope Ford has learnt its lesson well from the new Fiesta. Bookings are expected to start by the end of March and deliveries are scheduled to begin in May or June, with the 1.0 L EcoBoost being fielded in the first round, to be followed by the diesel. With the kind of focus Ford has on the EcoSport, heavy localization and all that, expect this to be a KO round!
Source: Autocar India
