After the Fiat Caffé in New Delhi, Fiat now inaugurated the second Caffe in India, a 6,300 sq ft space with frontage of 70 feet designed to give the real FIAT experience to customers. FIAT India Automobiles Limited (FIAL) also took this opportunity to launch the Punto Sport, a limited edition Punto 1.3 MJD.
Speaking on occasion, Mr. Enrico Atanasio, Head- Commercial, FIAT India Automobiles Ltd said, “At FIAT, we believe in providing our customers with newer and better cars designed with the best-in-class comfort and technology. We are hopeful that the new limited edition variant of the Punto Sport will be well-received by our customers and will succeed in delighting them. We are committed to the Indian market and with this Caffé we aim to offer the real FIAT experience. This is a step towards ramping up our direct presence in India and we will continue to remain aggressive on this front in the future”
The features that distinguish the Punto Sport are listed as
- Premium Chrome accented interiors
- Red stitching on Seats, Leather Gear Knob & Gear Cover
- Stylish Body Decals (side & rear), with ‘Sport’ branding
- Sporty Aluminum Pedals
- Decal colour coded ORVMs (mirrors)
- Chrome Exhaust Tip
- Punto branded Door Sill
The above are in addition to the long list of features such as Dual Stage Airbags, ABS with EBD, Automatic Climate Control, Blue & Me technology, Integrated CD/MP3 player with USB, Alloy wheels with the widest tyres (in the category) and Chrome exterior door handles.
The Fiat Punto Sport is priced at Rs. 736,154 ex-showroom Delhi.
The Fiat Caffe is a nice place to hang out, where customers can check out the latest FIAT India cars on display, take a test drive, and browse through FIAT worldwide or FIAT India details, guided by specially trained personnel. The collection of international FIAT merchandise is available for sale, giant 3X3 video walls and TV screens running FIAT ads. An in house library features books on FIAT’s glorious history, the various sub brands, its sister companies and also available will be Auto and Lifestyle magazines. The Caffé will hold event round the year and is expected to go beyond being a car showroom and become a destination of choice for stylish and progressive audience.